The comparison between John Miltons Paradise Lost and...

Of Things Invisible to Mortal SightThe Holy Bible is in many ways a story of origins. The history recounted both in the Old and New Testaments has at its base the perception of a fallen humanity; beginning with the fall from Eden and the nature of evil, to the means of regaining Gods grace and the discussion of free will, it emphasizes humanitys inability to fully comprehend the nature of God and of the universe. In writing his epic Paradise Lost, John Milton is fully aware of his limitations as a mortal man; however, in an attempt to transcend the finite to the infinite, to describe the indescribable and to understand the unknown, Milton bases his arguments on Biblical theology to show that mankind has fallen from immortality to mortality†¦show more content†¦Even though this event is mentioned often within the Holy Bible Milton expounds upon it and dedicates the first two books of Paradise Lost entirely to a description of hell and Satans plan to tempt humanity. It can be assumed that Milton basses his arguments on one of the more detailed descriptions of Satan that can be found in the book of Isaiah, chapter 14:12. How art thou fallen from heaven, O Lucifer, son of the morning! How art thou cut down to the ground, which didst weaken the nations! 13 For thou hast said in thine heart, I will ascend into heaven, I will exalt my throne above the stars of God 14 I will ascend above the heights of the clouds: I will be like the most High. Milton draws his inspiration from these verses in describing Satans pride and his attempt to wage war in heaven. However, in his attempt to make Paradise Lost both a conversation and a narration, Milton decides to describe Satans descend from heaven in closer detail, even with the risk of committing sacrilege. The first difference between Miltons epic and the Holy Bible is seen as Milton begins the narration in hell; just moments before, Satan and his following angels are thrown out from heaven because of disobedience. Miltons main purpose is to juxtapose the fallen natures of the demons with that of humanity and to show the inferior natures of people to that of angels.Show MoreRelatedParadise Lost Analysis1996 Words   |  8 PagesA Brief Analysis of Paradise Lost Illustrated by John Martin In this essay, I am going to look at Volume II of Paradise Lost, published in 1827. The book is written by John Milton, illustrated by John Martin and published by Septimus Prowett. I will consider its importance within the history of the illustrated book in Britain, examine the time of its production, describe the artist’s use of technology, technique, materials, and subject and discuss the artist’s lasting contribution.Read More Christian and Pagan Influence in Paradise Lost and Beowulf Essay4093 Words   |  17 PagesChristian and Pagan Influence in Paradise Lost and Beowulf  Ã‚     Ã‚  Ã‚   In Paradise Lost, Milton is adept at drawing from both Christian and pagan sources and integrating them in such a way that they reinforce one another (Abrams 1075). Of course it is a commonplace for critics to believe that Milton valued his Christian sources more highly than the pagan ones (Martindale 20); this is most likely due to the fact that he regarded the Christian sources as vessels of the truth. His classical allusionsRead MoreA Formalistic Reading of John Miltons Lycidas2679 Words   |  11 PagesJohn Milton is one of the greatest stars in the sky of English literature. He is mostly known because of his well-known masterpiece â€Å"Paradise Lost†. Though some critics state that Shakespeare was more powerful than him, but making comparison between a playwright whom by the use of his powerful pen became famous and rich, with a literary man who wrote the greatest English epic, is not true and justifiable. My purpose of writing this research paper is to criticize his world-famous elegy – LycidasRead MoreEssay about Comparing Billy Budd and Christ3122 Words   |  13 Pagessorts, in which his subtle authority holds it together. As Jesus had His chief antagonist in Satan, Billy has his in the form of master-at-arms John Claggart. If Billy is the embodiment of good then Claggart is distinctly the embodiment of pure evil. Just as the Serpent is disgusted but also envious of Adam and Eves beauty in John Miltons Paradise Lost, Claggart is equally impassioned in his envy of Billy: Claggarts envy struck deeper. If askance he eyed the good looks, cheery health, and frankRead MoreCompare the Ways in Which Hopkins’ ‘God’s Grandeur’ and Wordsworth’s ‘the World Is Too Much with Us’ Use the Sonnet Form to Address Their Contemporary Concerns.4584 Words   |  19 Pagessociety. Through contrasting ‘sordid boon!’, Wordsworth conveys the bitter-sweet victory of man over his environment. The comment that Wordsworth appears to make is that even though man may have advanced tremendously and has created civilization, he has lost his connection with nature.   This is enhanced in Hopkins’ poem, in which man’s immortality is represented as a ‘smudge’, which is a result of mankind’s original sin following the Fall. In contrast to Wordsworth’s negativity, Hopkins portrays aRead MoreFrankenstein Study Guide14107 Words   |  57 PagesFrankenstein (Byron Preiss Multimedia, 1994) contains pop-up annotations to the original 1818 text, animated introductions to each chapter, and many movie stills and film clips. †¢ Frankenstein: The Art and Legends (Michael Callis) makes connections between art, literature, and scientific achievements of the period. Audiocassettes To support students’ reading skills, have them listen to a tape recording of each chapter before they read on their own. Occasionally, have them read as they listen. †¢

Article Review On The Divorce Rate Of Male Sociologists

Article Review The article Divorce Among Sociologists Married to Sociologists u explores the divorce rate of male sociologists. No actual hypothesis was formulated due to the fact that the authors *stumbled upon a correlation while doing a study on religious apostasy and divorce. The data were obtained using a mailed questionnaire. The questionnaires were sent out randomly to 760 members of the American Sociological Association, the data were specifically formed by analyzing the 334 (out of 353) returned questionnaires. The authors found that male sociologists who had married women with sociology degrees were more likely to divorce than male sociologists who had married women with Other degrees. The response rate to the first mailed out questionnaire was 353 out of the original 760 sent out, the researchers then did a second which used a shorter questionnaire. This upped the response rate to 429 out of 760 questionnaires. However, the authors chose to use the longer questionnaires because the shorter version excluded necessary marital history information. The actual number of questionnaires used for the study was 334 out of 353. I assume the 19 questionnaires that were excluded were done so because the respondents had never been married. The total rate of completion was 46%, which is very low. The authors also mention that the N varies from one analysis to the next because of the failure of some subjects to answer all of the question. The authors state that the low rateShow MoreRelatedThe Growth Of A New Zealand Family Essay1553 Words   |  7 Pages These changes have displayed variations in family formation norms, marital patterns and reproductive behaviour, the growth of de facto relationships and other common law unions, and an increase in the rate of divorce. This essay aims to analyse and review the major trends in marriage and divorce in New Zealand over the last century (Mansoor, 2001) Over the last century, a progressively more inclusive idea of â€Å"family† has manifested; one that emphasises the significance of social and emotional connectionsRead MoreThe Importance Of Family Bonds And Support995 Words   |  4 PagesGlae and Minton). With this staggering number, America has become the country that incarcerates more of their people than any other country in the world. Due to these extreme circumstances, the correctional system affects children by at staggering rates in our country. Although not every prisoner has children, one can assume that half of the nation’s prisoners have at least one child. This simple deduction would leave 3,425,000 with an incarcerated parent. During childhood, the impact a parent hasRead MoreSerial Killers Case Study1526 Words   |  7 PagesIntroduction Throughout history, people have been fascinated by the topic of serial killers, primarily because one cannot understand why an individual would be willing to take multiple lives with no remorse. For many years investigators, sociologist, and criminologist have continuously researched these individuals. Current research on anti-social personality disorder and psychopathic behavior has led to information on serial killer’s biological development and environmental factors. There is veryRead MoreHomosexuality Is Genetic Or Merely A Learning Process?1697 Words   |  7 Pagesis a very interesting topic because bottom line is we have to completely look at all sorts of events that take place beside us to find the answer to homosexuality, and in which science cannot prove or help solve the cause. The information of the article is closely going to explore the homosexuality in people’s life, but at the same time look at the perspective of adopting, parenting, and the outcome of children with homosexual parents. We are also going to look at polls in which the people have aRead MoreInterracial Marriages and Same Sex Relationships Essay2249 Words   |  9 Pagesmost relationships today. Along with my interviews, two articles were used in helping review, understand and further my knowledge of interracial marriage and same sex relationships. The two articles used were â€Å"Understanding the Occurrence of Interracial Marriage in the United States through Differential Assimilation† (Lewis, Ford- Robinson, 2010) and â€Å"Marital Dissolution among Interracial Couples† (Zhang, Van Hook, 2009). The first article â€Å"Understanding the Occurrence of Interracial Marriage inRead MoreThe Effects Of Outside Forces On Eating Disorders2674 Words   |  11 Pagesfeels out of control. Males and females of all social and economic classes, races and intelligence levels can develop an eating disorder (Perfect). There are currently three main types of eating disorder, anorexia nervosa, bulimia nervosa, and binge eating disorder. Each one as dangerous as the next, but yet heavily overlooked and/or misunderstood in society today (Perfect); A review of nearly fifty year s of research confirms that anorexia nervosa has the highest mortality rate of any psychiatric disorderRead MoreExplain Juvenile Delinquency in Terms of Hirschi†S Social Bonding Theory, with Special Reference to the Case Study6009 Words   |  25 Pagestheory and the method of self-report studies.   Hirschis (1969) book contained the first fully developed social bonding theory.   The relationship between RELIGION and the social bond has attracted the attention of criminologists for years and sociologists for many years beforehand.   Among social bond theorists in criminology, those who postulate the primary importance of family factors usually emphasize the attachment element of the social bond, while those who postulate the primary importance ofRead MoreEssay about Is Monogamy the Best Option?2638 Words   |  11 Pageshaving multiple partners could possibly work, or are not interested in putting forth the effort to make it work. In my opinion, this argument is based on confirmation bias. In order to truly determine whether non-monogamous relationships have a higher rate of failure than monogamous relationships, we would need the ability to properly study them. Unfortunately, the combination of researchers not understanding polyamory completely, and polyamorists not wanting to expose themselves to scrutiny by the publicRead MoreWomen s Role During The Ame rican Revolution3305 Words   |  14 Pagesrevolution. Although the revolution expended constitutional advancements on voting, marriage and divorce, not all the republic benefited the new laws. Of note, New Jersey passed a law in 1787 that gave the right to â€Å"all inhabitant of the proper age and property qualifications† to choose and vote, until an election fraud causing the law to take a step back to its original parameters, allowing only white male at the age of twenty-one with money and clear estate to vote. Additionally, the republican ideaRead MoreEffect of Broken Homes on the in Society6232 Words   |  25 PagesThe results showed that significant differences existed between the delinquent behaviour of children from single-parent family and those from two-parent family structures. The results also indicated significant differences in academic performance of male and female children compared on two types of family structures. On the basis of these findings, it was recommended that school counselors should be employed in all schools and that they should provide necessary assistance to students especially those

The Rise Of The Progressive Era - 1418 Words

During the Progressive Era, which was known as a large reform movement, there was a widespread across the United States of political reform and social activism. The main focus and goal of the Progressives and their movement was lowering government involvement and eliminating corruption in the government. Progressives reacted to problems caused by large factories and cities. Furthermore, they attacked big corporations, such as the Armour meat-packing company and others, for how harsh their practices were. The progressives exposed these companies and how they treated workers, removed competitors, and set high prices. The meatpacking industry capitalized when the growth of livestock farming in the Midwest started to grow rapidly. Meatpacking companies and industries, such as the Armour meat-packing company, handle the slaughtering, processing, and distribution of animals including cattle and pigs. Although the meatpacking industry created a lot of jobs, working in a meatpacking company was not luxurious because the factories were unsanitary, unregulated, and tremendously dangerous. In the Progressive Era, influential journalists wanted to expose the government and big business of their flaws to American citizens with using factual and proven evidence against them. Muckrakers, who are journalists that seek out the truth of corruption among the government and business leaders, became well known due to how many people were amazed by the revealed injustices and dishonesty in theShow MoreRelatedThe Progressive Era And Political Reform1330 Words   |  6 Pages The Progressive era was a period around 1890-1920, in which the rise of social activism became apparent as well as political reform. Americans during this time began to move away from rural and began to colonize cities. Progressive activists at the time sought to eliminate government corruption, increase regulation in business practices, and address and resolve health issues in the work force. Journalists known as muckrakers were catalysts of change by informing the public about prominent issuesRead MoreAnaly sis Of The Gilded Age And Progressive Era1108 Words   |  5 Pagesthe Gilded Age and Progressive Era Throughout the history of time, people named certain time periods based on the events that occurred. People considered the time from the 1890s to 1916 as a shift of the Gilded Age and the Progressive Era when many things changed dramatically. The â€Å"Gilded Age† was the time of innovation, invention, and rapid growth, but the presence of monopolies sprouted everywhere in American’s economy and led to social inequalities. Then the Progressive Era responded to the exploitationRead MoreThe Progressive Era Of American History1346 Words   |  6 PagesThe progressive era is one of the most researched times in American history due to the multiple social and economic movements that took place. When historians argue about progressivism, they are not just debating about events of a century ago, they are struggling to interpret the basic meaning of American democracy. The progressive era is a widely debated topic among many historians. It is known as a time period that consist ed of economic, political, social, and moral reforms. In summary the progressiveRead MoreEssay about The Progressive Era: Conflicting Viewpoints1651 Words   |  7 PagesThe Progressive Era: Conflicting Viewpoints Works Cited Missing Two people witnessing the same event can have very different views on it depending on their information and perspective. The presentation of history also changes depending on the resources and prior prejudices and personal views of the historian. Four historian’s interpretations on the Progressive Era and Progressivism were reviewed to determine whether their arguments and use of evidence were sound. Also, the particular knownRead MoreThe Gilded Age : The Challenges Of The Progressive Era1344 Words   |  6 PagesAmerican society spurred the Progressive Era, named for the various ‘progressive’ movements that attracted various constituencies around various reforms† (Andrew et al. 1). This new era was the age in which people tried to solve problems through individual and group action. The Progressive Movement was dedicated to the advancement of women’s rights and social reform by targeting trusts and protecting wildlife areas; however, despite their reform tendencies, progressives continually denied African AmericansRead MoreThe Gilded Age : An Era Of Extreme Corruption1169 Words   |  5 Pages1890’s. Then the next era would be the Progressive Era beginning from where the Gilded Age left off till around 1920. Though these eras are accepted in the historical community, some historians argue that it is useless to label these two as separate eras in American history. One historian is Rebecca Edwards in her article Politics, Social Movement, and the Periodization of U.S. History. She argues that the Gilded Age and the Progressive should be known as one Long Progressive Era, and I agree with herRead MoreWomen During The Progressive Era987 Words   |  4 PagesWoman in the progressive era What is a woman’s role? Is it to be a housewife and take care of her husband and children? Or is it much more then that. Between the years 1897- 1917 the progressive era came of age. This era not only created rapid economic growth but also created a voice for woman. As woman began to have a voice they were ready to use it and make a change that would affect American history forever. The progressive era was an era of change. The great depression had just ended andRead MoreThe Progressive Movement Of The American Progressive Era1259 Words   |  6 PagesWhen it comes to the American Progressive Era there is really no other movement like it. This was a movement that had not just one but many faces that ranged from people as big as Theodore Roosevelt and Woodrow Wilson to people like Jane Addams that accomplished so much. It was a movement so broad that it encompassed basically everyone and spoke not just to but for all those excluded from power. It also wasn’t just one big movement but a conglomeration of them varying from social, to economic, toRead MoreEssay on American Imperialism1074 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Since its inception, America as a nation has developed and progressed according to trends of change that collectively define an era. Like all other eras, the time period of 1875-1925 experienced growth, changes, movements, and new ideals. It is the way that these changes came about that defines this era. Americans started to push for changes in many arenas of life that were previously unchallenged. New experiences and opportunities were also presented to America thatRead MoreThe Successes of Progressive Era Reformers800 Words   |  4 Pages The Successes of Progressive Era Reformers The Progressive movement was very influential in many ways to early twentieth century America. Businesses became safer, and much more respectful towards their employees. Society accepted moral changes, and became safer communities. The government was affected by the Progressive movement becoming much more democratic, and caring more for the needs of its people. The Progressive movement was successful in reforming American business, society and its government

Women s Rights And Political Regimes - 1437 Words

Women’s rights have been a historically controversial issues around the world, which is no exception in Iran, where the struggle between modernization and keeping the old traditional Islamic values has been a main focus between political leaders. Throughout the decade’s, women in Iran have experienced many changes and challenges regarding their rights and freedoms. Women’s rights in Iran have varied with the changed in leader and regime for decades. Each regime has dictated every aspect of women’s lives, from voting to their daily outfit; without their contribution or approval. Women in Iranian society were demerit due to laws and legislations which affect their freedoms. In Iranian society women are at a disadvantage whether from the oppression from political regimes or from the society. The current situation and the crisis faced by Iranian women are led by the political regimes. History of Iran During Pahlavi Era (1925-1979) Iran was consider to be a nation that was progressing towards modernizations. From 1926 to 1941, King Reza Shah Pahlavi established Iran as a monarch nation through democratically elected. He reformed many aspects of Iran by modernizing social, economic and politic. One of the things that he advanced was educating women and westernizing the nation. He believed Iran was conservative and needed to reform into western society. So, he advocated women’s right to have education and also unveiling of women. He obligatory women to remove the chador, whichShow MoreRelatedWomen s Rights And Rights1010 Words   |  5 Pageswithin a state under various levels of Islamic regimes. Beginning from the constitutional period from 1905-1911, women began to mobilize and organized acts of defiance such as boycotts, riots, and protests. 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It was during this decade that was set up the Latin American and Caribbean feminist meetings. The meeting place was a place of debate, discussion but also of ideas and projects confrontation and was conducted by women who came from different backgrounds with regard to their social class, their origins, their sexual options, theirRead MoreImmigration Research : The United States782 Words   |  4 PagesImmigration Research Essay Will Leach Mrs. Bademan 1/2A In recent years, millions of female Middle-Eastern immigrants have fled the oppressive regimes from which they came from to seek safety in the U.S. During this seemingly abrupt process however, many have found themselves sandwiched between the barriers of internal country complications and external country complications. These barriers are evident in The Other Side of the Sky, when the Farah is attempting to leave her home country, but she cannotRead MoreThe Islamic Republic Of Afghanistan1704 Words   |  7 Pages(PDPA) seized power in a coup against President Mohamed Daoud in what is known as the Saur Revolution. This revolution is said to be the catalyst for upheaval and armed resistance that would follow for the next 20 years. Opposition of the communist regime resulted in the rise of guerilla mujahideen forces that quickly escalated into a civil war. The Soviet Union sent thousands of military advisors in support of the PDPA government and soon established a soviet-organized go vernment to stabilized AfghanistanRead MoreChile, A South American Country1496 Words   |  6 PagesChile s population is composed predominantly of mestizos, who are descended from marriage between the Spanish colonizers and the indigenous people. Out of those 18 million people, 11 million are just consisted of women population. Ever since, Ferdinand Magellan, the first European to set foot on what is now called Chile, women have been neglected of many of their rights. Facing domestic violence and gender-based violence, there are only a few things that the government â€Å"approves† Chilean women doingRead MoreIr The Corruption Behind The Scenes1750 Words   |  7 Pageskilling five thousand political prisoners overnight. The event is not particularly known due to the Iranian government’s substantial efforts to make sure the news never covered the event. With what started as the Khomeini regime, has over time grown into an empire equivalent to a religious dictators hip. The use of forceful power by the Iranian government to mask the events of the 1988 Massacre and the 2009 Green Movement has tarnished their reputation of being a credible regime. Iran, like manyRead MoreImmigration Research : The United States Essay739 Words   |  3 PagesImmigration Research Essay Will Leach Mrs. Bademan 1/2A In recent years, millions of female middle eastern immigrants have fled the oppressive regimes from which they came from to seek safety in the U.S. During this seemingly abrupt process. However, many have found themselves sandwiched between the barriers of internal country complications and external country complications. These barriers are evident in the other side of the sky, when the farah is attempting to leave her home country but she canRead MoreThe Effect Of The Arab Spring On The Muslim Brotherhood1716 Words   |  7 Pagespopulation are not met by its government, when there is a violation of basic human rights, when there is no hope, when people are oppressed, when people are at some sort of disadvantage. According to Steven Pincus, in Rethinking Revolution: a New Tocquevillian Perspective, â€Å" revolution can be defined as a rapid, judgmental and violent domestic change in the dominant values and myths of a society, in its political institutions, social structures, leadership, and government activities and policies†

Comparative Analysis Of Rene Descartes s Philosophy

Comparative analysis Every philosopher interprets knowledge in different ways and also has unique approaches to the Liberal Arts. In history, the great philosophers based their findings off of science and reasoning . One such philosopher was Josef Pieper who followed the Neo-Thomistic belief . In other words, he looked to bring back the medieval education on philosophy and Roman catholic theology. He also involved himself in the study of sociology as well due to the issues that were present in the social atmosphere . His views on knowledge and liberal education was that they were both necessary in developing a healthy and â€Å"pure† environment in the society . Rene Descartes was a philosopher of a different time however. His dissertation on†¦show more content†¦However, Descartes did not base most of his beliefs off of religion, in fact, he based them off of scientific facts and evidence . Theology was a strong principle of his as he made crucial connections between religion and philoso phy in his book . Pieper and Descartes both agreed on the fact that Christianity plays a huge role for the outlay for philosophy. They both had the same goal of educating their followers on the basis of Universal wisdom and common sense . Ethics, however, were not a main principle of his in his writings . He was more focused on the truth of â€Å"sound judgement† which he classified as â€Å"le bons sens† . Next, the method each philosopher used was different due to individual beliefs. Pieper achieved his goals through Catholic philosophy and using its vocabulary . By doing this, he appealed to the greater Catholic population at the time and it proved to be very effective. He believed that the National Socialist party would be successful in adapting the views of Catholicism but he was proven wrong later as he viewed the Nationalist party to be an evil influence. He went about achieving his goal by preaching originality and social equality as it pertained to philosophy . A good example of his views on personal happiness and equality can be when he said,Show MoreRelatedSociology and Suicide3277 Words   |  14 Pagesidentify the social nature of suicide. This was facilitated through the availability of suicide-rate statistical data collated from a variety of societies located within European countries. From this quantitative research, now termed ‘multivariate analysis’, he devised three conclusions. Within single societies the incidence or rate of suicide remains constant over time, the suicide rate varies between societies and that the suicide rate varies between different groups within the same society. HoweverRead More The Role of Genes in the Development of Behavior Essay3044 Words   |  13 Pagestabula rasa, a blank slate that is gradually filled with experience. On the other hand, the French philosopher Rene Descartes, was a seventeenth century nativist who believed that knowledge of the world was largely innate or inborn and that nature (heredity) determined certain abilities and capacities. Popular in the eighteenth century was the philosophy of Jean-Jacques Rousseau who claimed that children should be free to develop as nature dictates. However towards theRead MoreNature Science6230 Words   |  25 Pagesreproducible and veriï ¬ able by other individuals. In other words, good science is based on information that can be measured or seen and veriï ¬ ed by other scientists. The scientiï ¬ c method, it could be said, is a way of learning or a process of using comparative critical thinking. Things that are not testable or falsiï ¬ able in some scientiï ¬ c or mathematical way, now or in the future, are not considered science. Falsiï ¬ ability is the principle that a proposition or theory cannot be scientiï ¬ c if it does notRead MoreHerbert Spencer Essay13142 Words   |  53 Pageswas an English philosopher, scientist, engineer, and political economist. In his day his works were important in popularizing the concept of evolution and played an important part in the development of economics, political science, biology, and philosophy. Herbert Spencer was born in Derby on April 27, 1820. His childhood, described in An Autobiography (1904), reflected the attitudes of a family which was known on both sides to include religious nonconformists, social critics, and rebels. His fatherRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagescinà ©ma, tome 1. Reprint. Originally published: New York: Oxford University Press, 1974. Includes bibliographical references. ISBN 0-226-52130-3 (pbk.) 1. Motion pictures—Semiotics. 2. Motion pictures— Philosophy. I. Title. PN1995.M4513 1991 791.43 014—dc20 90-46965 C1P The French edition of Christian Metz s Essais sur la signification au cinema, volume 1, was published by Editions Klincksieck in 1971,  © Editions Klincksieck, 1968. ÃŽËœThe paper used in this publication meets the minimum requirements ofRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers

Business Foundation of Domino’s pizza

Question Discuss about the Business Foundation of Dominos Pizza. Answer: Introduction Dominos pizza is one of the most popular pizza chain as well as the fast food firm delivery for different varieties of pizza. In the current days, Dominos has become equivalent to quality, freshness as well as effective service. It is identified that this fast food firm has persistently been growing by leaps as well as the bounds. According to the history, Dominos is the second largest franchised pizza chain in the Australia and the history of Dominos is relevant to its rival Pizza Hut. The boxes for the pizza are specially designed to keep everything fresh and hot. With its presence across 5 different continent and more than 70 countries, the firm has generated a market leader position (Dominos.com.au 2016). Dominos pizza comes in different size, the varieties include Country special, Mexican Green Wave Pizza, Zesty Chicken Pizza, Chicken Camembert Pizza, and the firm offers many other popular items. The firm best meets the needs and demands of the target market. Therefore, to keep the satisfied customers in the grip, Dominos is supposed to launch a new product called Butterscotch Mousse Cake, which can be served as the dessert. SWOT Table: Strengths Weaknesses Brand recall Excellent channel network Fast service and deep menu Low cost alternatives Healthier alternatives Effective supply chain management Large number of franchises Decreasing sales volume in the urban markets High employee attrition rate Opportunities Threats Market expansion Health conscious eatables Restaurants Increasing competition level in the market Changing eating habits of the potential customers Increasing cost of raw materials and operational process Table 1: SWOT analysis of Dominos (Source: Syed 2016 Findings: Strengths Brand recall As per the article by Wu, Tsai and Peng (2013) the business strategies of Dominos always focuses on the effective utilization of aggressive marketing strategies so that they can able to create major affect the mind of the customers. For instance, Dominos promotional strategy of delivery in 30 minutes otherwise free has able to create huge impact on the mind of the potential customers. As a result, whenever they are looking to purchase any pizza, they often recall the name of Dominos. Excellent channel network: Dominos has able to create strong network for capturing the world market in an effective way. Presently, Dominos have more than 10000 franchises and company owns outlets in more than 65 countries (Pepitone 2013). As a result, it often helps organization to capture the attention of the global market through the introduction of new products. Fast service and deep menu: As per the article by David (2012), Dominos always has tried to develop services that is faster than the expectation of the customers. In fact, the superior quality of provided services has allowed organization to emerge as one of the prime name in the pizza market. Furthermore, Dominos have tried to set the price range of different products in such a way so that it can able to grab the attention of the customers in an effective way. Low cost alternatives: Dominos always focuses on the effective utilization of the economic pricing strategy to gain competitive advantage in the market. However, Dominos have made conscious effort regarding the maintenance of superior quality of services and ambience level provided to the customers. It has helped to develop strong brand image in the world market. Healthier alternatives: Recently, Dominos have tried to develop products for the health conscious people for gaining competitive advantage in the market (Manikandan and Subramani 2015). For that reason, Dominos is trying to develop a separate segment of products with lesser level of fat and crusts in order to achieve sustainable growth in the market. Effective supply chain management: From the beginning, Dominos have focused on the effective utilization of supply chain procedure for achieving competitive advantage in the market. For instance, Dominos supply within 30 minutes have helped to gain huge amount of popularity in the market, which eventually has helped to develop strong brand name. Thus, it is expected that it will help to increase the profit level of the organization. Weaknesses: Large number of franchises: As mentioned earlier, Dominos have developed large number of franchise operation system for fulfilling all the requirements of the business process (Kumar 2016). As a result, it often faces difficulties to maintain coordination among different among the franchises, which directly create adverse impact on the business processes. Decreasing sales volume in the urban markets: As highlighted by Ganesan and Chandramohan (2013) people living in the urban areas are becoming more health conscious. As a result, it is actually creating challenges for Dominos to maintain their revenue level at the expected rate. In addition, it is also inducing Dominos to invest more on market research perspectives, which is eventually increasing difficulties for sustaining its position in the market. High employee attrition rate: It has been assessed that Dominos is facing challenges in retaining the employees due poor training structure and lesser opportunity to grow as a professional. Therefore, it is also creating challenges for Dominos for fulfilling all the business responsibilities in an effective manner. Opportunities: Market expansion: Presently, Dominos is primarily targeting urban areas for fulfilling the business objectives. Therefore, it can expand the business in the rural areas as well for enhancing the business level in an appropriate way. Thus, Dominos can actually target different developing countries for increasing the sales level in an appropriate manner. Health conscious eatables: As mentioned earlier, people living in the urban areas are becoming more health conscious. Therefore, if Dominos can able to launch various products for the health conscious people, it will definitely increase the business level in an appropriate way. Restaurants: Dominos also needs to focus more on the development of high quality restaurants in the urban areas so that it can able to able to provide superior quality of ambience to the customers. It actually will help to increase brand recognition in the global market. Thus, it will eventually help to increase the business level of the organization. Increasing competition level in the market: For the past few years, fast food segments is facing huge amount of competition in the global market. Therefore, it is becoming very difficult for Dominos to achieve sustainable growth in the market (Park et al. 2012). Furthermore, major competitors like Pizza Hut are also focusing on the effective utilization of different strategies for capturing the market in an effective way. As a result, it is increasing threat level for that Dominos have to face for achieving competitive advantage in the market. Changing eating habits of the potential customers: As different governments and NGOs are raising awareness regarding the significance of developing healthy eating culture, majority of the people are now looking towards eating healthy foods only. Thus, it is increasing the threat level of Dominos for fulfilling all the business objectives in an effective way. Increasing cost of raw materials and operational process: Increasing cost of raw materials like vegetables and other food ingredients have raised the production cost in an effective manner. Furthermore, maintenance cost of machineries also has increased in a major way. As a result, Dominos is facing huge amount of threat to maintain economy-pricing strategy in an effective way. Recommendation Target market- When it comes to the target market of dominos, the firm is seen to be segmenting the market based on the demographic as well as geographic factors. For example, the firm localized its menu when it entered the market of Australia. The target market of Dominos should be the areas that are highly populated such as the large cities, downturn of the city, Airport areas, shopping mall, movie theatre. These markets could be effective for launching the new product. In addition, these markets are segmented based on the demographic as well as geographic factors. Demographic segmentation- When it comes to demographic segmentation, Dominos targets the teenagers, college students, and the young adults ranging from 21 years to 35 years. The firm should focus on the middle class, upper middle as well as high and middle-income families. In addition to this, as Australia is economically developed, the Dominos also focuses on the sub-urban areas of the country. The product should be based on the culture and trends. For example, in Australia people are fond of meat such as beef and chicken; thus, it could offer the proposed dessert with heavy chicken pizza. Figure 1: Market Segmentation (Source: Kotler et al. 2015) Geographic segmentation- The organization Dominos targeted the highly populated the countries such as Australia and large Asian countries like India while launching the new product (Wilson and Gilligan 2012). As the strategy, the firm initial should focus on the tower II cities and gradually it could move on the large metro cities. Behavioral segmentation- When it comes to behavioral segmentation, the fast food chain is seen to be targeting the first time users as well as regular user or existing potential customers (Hassan and Craft 2012). Therefore, while developing this new product namely Butterscotch Mousse cake the firm considers the potential customers with the new buyers. New product description- Product: Butterscotch Mousse Cake is one of the newest items of Dominos, which would be served as dessert items with the heavy chizz and chicken pizza. This is a new cold dessert, which would be embraced by Dominos lovers. The product consists of layers of rich, fluffy butterscotch cream, delicious dark chocolate cake, which topped with the crunchy dark chocolate morsels. Though Dominos introduced many dessert items such as ice cream, soft drink and different flavored ice cream. However, the proposed item would be a new one to the customers. Figure 2: Butterscotch Mousse Cake as the dessert by Dominos (Source: Dominos.com.au 2016) Price: As the target country is economically developed, the firm would not have to be worried about the price. However, since it is a desert item, firm should rely on the economy pricing strategy. Figure 3: Marketing mix of Dominos (Source: Muhamad et al. 2012) Promotion: In order to promote the product in the market and gain popularity, Dominos offers 40% discount on the first purchase Place: When it comes to place the product, it has maintained a direct channel with the customers. The orders are taken by call and online apart from outlet orders. Customer value proposition- Among different customer value proposition, the Dominos for the current product should focus on one of the significant points such as All benefits. 1 All benefits Defined By launching this new product, Dominos could offer a series of benefits. As the new product is a desert items, it type of pizza lovers including Veg and non-Vegetarian and meat and chizz lovers could also try this new item. In addition, the firm is offering 40% discount on the first purchase of the item. Customer The customers would purchase this item as the product is developed based on trend and culture of people. Dominos lovers often look for the delicious dessert item that satisfied their appetite. In addition, 40% discount on the first purchase is a lucrative option hardly offered by the fast food firms Require As the product is supposed to be launched in the existing market, the firm is already aware of the needs of customers and strategies of competitors. Potential pitfall When it comes to desserts, the competitors such as McDonalds also offer such desert items. Thus, Dominos should not rely on only on the new customers. Justification of the choice of new product using one strategy The new product should be effective for the firm and it could bring large amount of benefits to the firm as the firm gained popularity due it fresh and healthier products which strength of Dominos. The new product would largely embraced by Dominos as it has high brand recall which is the major strength. This means, when the customers think of buying pizza, Dominos first come in their mind. On the contrary, as the sales volume is decreasing in the urban areas due to the market saturation with existing products. Therefore, it is necessary to launch a new product in low budget. References Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. David, F.R., 2012. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. Dominos.com.au. 2016.Domino's Pizza - Order Online for Pizza Delivery Takeaway. [online] Available at: https://www.dominos.com.au/ [Accessed 15 Dec. 2016]. Ganesan, M. and Chandramohan, S., 2013. An empirical study on challenges of service marketers in changing business environment.International Journal of Applied Services Marketing Perspectives,2(4), p.667. Hassan, S.S. and Craft, S., 2012. Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), pp.344-356. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Kumar, G.A., 2016. Franchisees Satisfaction Towards The FranchisorsA Study Of Domino's Pizza.Global Journal For Research Analysis,4(8). Manikandan, A. and Subramani, A.K., 2015. Customer satisfaction towards domino's pizza in ChennaiAn empirical study.EXCEL International Journal of Multidisciplinary Management Studies,5(6), pp.187-192. Muhamad, R., Melewar, T.C. and Faridah Syed Alwi, S., 2012. Segmentation and brand positioning for Islamic financial services.European Journal of Marketing,46(7/8), pp.900-921. Park, J., Cha, M., Kim, H. and Jeong, J., 2012. Managing Bad News in Social Media: A Case Study on Domino's Pizza Crisis.ICWSM,12, pp.282-289. Pepitone, J., 2013. Domino's tests drone pizza delivery.CNNMoney, June,4. Syed, I., 2016. SWOT analysis and operation management decisions of Domino's pizza. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge. Wu, C.T., Tsai, Y.H. and Peng, J.Y., 2013. Consumers' Cognition and Satisfaction Level Toward Pizza Hut.Journal of Applied Sciences,13(21), p.4754.

International Marketing Strategy and Management

Question: Discuss about the International Marketing for Strategy and Management. Answer: Introduction Komatsu Limited is a Company which holds immense practical experience in the field of production of development and mining gear and diesel motors. The organization outlines and makes apparatus and diesel motors and offers them through various channels and specialists that are situated over the globe. Interbrand positioned the Komatsu Limited brand as number 72 with a brand esteem 5,976$ m. The brand count philosophy concentrates on deciding the part of the brand and the quality that it conveys to the association (Gilligan and Hird 2013). This system is utilized to do moneytary assessments that decide the execution of the brand, inside the business sector. This method uses brand, cash related information, contender data and business division information that can be used to asses a brand and the favorable circumstances that the affiliation can have in placing assets into the brand. Figure 1: Range of products by Komatsu Limited (Source: KOC and Liu, 2014) Komatsu Limited association business method relies on upon three territories that consideration on unrivaled results, best gathering and being an overall pioneer. Transcendent results inside the association are refined through the business system of advantage after capital charge that sureties steady salary inside the affiliation (Gilligan and Hird 2012). This is to guarantee that the organization can deal with its business operations sufficiently. According to the association business arrangement of re-building up qualities and framing the future ensures that the association gives a work environment that ensures the delegates make suitable and gainful usage of advantages that enable the association perform its vision. Increasing Brand Equity for Komatsu Limited Global brands has been conservative in the content marketing always and this has embraced a consumer centric approach for a long time. It would be effective if the industrial brands would make a good territoru for promotion of their products, this may be long time or shorttime. Komatsu Limited has made a movement in its advertising approach that is remarkably taking the brand out into the benchmark (Sidin and Manrai, 2015). In April, it released video of five of its overwhelming machines playing a session of Jenga with 600 pound pieces. However, the brand has discharged another scam video to flaunt the toughness of its cell phone by driving a 4 ton multi-territory loader more than 600 live telephones. Global brand advertising head Renee Richardson said that the organization has dependably had a conventional method, however started a movement in conjecture a couple of years back. An organization like our own has a tendency to be exceptionally conventional, says Richardson. They said they have an extremely solid, notable brand yet they tend to handle themelves in an exceptionally humble way. A couple of years back they reclassified the image to guarantee the set up with the slogan "Worked for It" for influence the brand with more chance (Koc and Liu, 2014). Rather than concentrating fundamentally on authorizing consistence on brand and character guidelines, they needed to encourage more purchaser cooperation and use it to add to the development of the brand. Market Research and Information Statistical surveying methodologies is utilized by directors and pioneers as a part of associations to settle on key choices in regards to items and in taking educated choices in element environment with fluctuating full scale variables (Brady 2014). Statistical surveying can be of subjective or quantitative nature that an organization can receive in its statistical surveying approach. Y McGivern in his article, The act of statistical surveying: a presentation talked about the few subjective systems utilized in leading statistical surveying. The few subjective apparatuses talked about by him are meetings, social gatherings, surveys etc. B.Cova and R.Elliott in their article, All that you generally needed to think about interpretive shopper scrutinize however were reluctant to ask likewise talked about the few subjective strategies and their appropriateness (Morgan and Richey 2016). H. Mc Milan and S. Schumacher in their article, Examination in training: Evidence-based request talked about the different quantitative methodologies that are utilized as a part of statistical surveying. Quantitative strategies as information accumulation and from that point their investigation are talked about in the article. Komatsu Limited is recognized as a universal brand name in building, fabricating hardware and is a pioneer brand. The organization on the premise of statistical surveying has distinguished the need of earth diving hardware in Turkey. The item has significant business sector request and can produce gigantic incomes for the organization. Notwithstanding, Turkey is generally new market subsequently subjective and quantitative exploration was relevant for improvement of the new item class. Turkey is one of the quickest countries in creating economies amongst the MINT nations and rapid researchs has been circumventing the few improvement stimulants. The nation has a stable political and monetary circumstance which is pulling in vast measure of outside ventures. The nation is preferably suited to MNEs to begin their operations. Komatsu Limited has utilized pertinent articles as a part of request to build up another item for its image in universal business sector of Turkey. The exploration included subjective study in regards to the interest crevice in the business sector and quantitative investigation, on premise of the business sector request that could be met by the item. The quantitative statistical surveying helped in evaluating the business sector size and development potential (Andrus, Norvell and Ramnarayan 2015). Though individual statistical surveying has been utilized by the organization to break down the brand quality of Komatsu Limited, client section and attributes in Turkey. Contenders and utilization of computerized advertising to showcase the items was additionally evaluated by subjective examination. Statistical surveying approaches offers organizations with information and noteworthy data that permits them to take critical vital choices. Komatsu Limited in its new item presentation in another global business sector has sent quantitative and in addition subjective information with a specific end goal to yield important key data (Dong, Li, and Tse 2013). The statistical surveying approaches have empowered the organization to build up another item thought and settle on another worldwide nation to enter such that it can essentially be beneficial to the organization. Strategy for targeting market efforts To determine the target market strategy, the starting point would define the problems to understand. This would tinker with the picture of customers and know how to gain value value from the offerings. Komatsu Limited would look internally on the product offerings made by the company so that the specific geographical area can be made effective. For demographic segment, making a message permits the sender to achieve an extensive variety of recipients, while as staying inside the limits of a particular section. Demographic division quite often assumes some part in a division technique. For geographic segmentation, different aspects allows the marketer to appeal for their specific needs of the present location whereas in case of psychographic segmentation, this would encompass on values, personality, and general interests (Sidin and Manrai, 2015). Behavioral sement subdivides the business sector relying upon how shoppers act towards an item. Shoppers carry on contrastingly relying upon the events and the recurrence of the use of an item. Strategy for positioning product segments Positioning is an advertising procedure, which expects to separate a brand in connection to contending brands with a specific goal to gain the market share. It is the demonstration of making the organizations picture and conveying the advantages of the organizations items. Thus, for Komatsu Limited it picks up an unmistakable spot in the market. This should be possible by highlighting the fundamental elements of the brand or through promoting channels. A brand positioning technique is a system for building up customer recognitions, including the organizations qualities and items in contrast with its rivals. By creating POD, the item will turn out to be more alluring to the customer and will be more deliverable by the brand, making it less demanding to separate it from contenders (KOC and Liu, 2014). It is clear that purchasers will contrast a brand in connection with alternate rivals in the commercial center. On the other hand product positioning strategy is the procedure actualized by advertisers to separate items and find the most ideal approach to impart the item credits to the objective market. For example, items can be situated as the most open, strong, solid, reparable, the best quality or the least cost. Conclusion Leung and associates (2005) characterize national society as the qualities, convictions, standards, and behavioural examples of a national gathering. Starting in the no so distant past, most of the business research has been focused on cross-national investigation. In this national society, in perspective of get-together enrolment in a nation state, is used as a get-together variable to contemplate social assortment among countries. In this national culturecentric approach, the complement is essentialist in nature, with adjusted considerations of national society-specifically, that national social orders are consistent in this way lessening social characters inside the nation state is endlessly created. In Ercz and Cratis (2004) comprehensive riodcl culture is proposed to be a multilevel, multiple layered constructionin which the global cultural construct shapes the national culture (i.e. macro level). This in turn shapes rested culture at the organisational as well as group levels (i.e. micro level). Since cultural values are transferred from national cultural construct to an individual, a set of common core values representing heterogenety are also introduced. The culture construct transforms itself into national level culture. Gould and Grein depict ed that culture as an important as well as holistic construct, distinctly different. National culture and place culture related research as a constructivist process of wars and patterns of practices that rae securely rooted in the history of culture itself. Unlike natural culture involves a list of practices that emphasise on meaning, context as well as process. Moreover, a culture related view brings forth a network of communication at the local level where culture itself is created based on lifestyle and personal characteristics. It is defined by the salient features of each community rather than having proposed by hierarchy, as Ercz and Crafti and Leug and colleagues suggest. References: Gilligan, C. and Hird, M., (2013).International Marketing (RLE International Business): Strategy and Management. Routledge. Gilligan, C. and Hird, M., (2012).International marketing: strategy and management(Vol. 17). Routledge. Brady, D.L., (2014).Essentials of international marketing. Routledge. Morgan, T.R. and Richey, R.G., (2016). Developing a Returns Competency: The Influence of Collaboration and Information Technology. InLets Get Engaged! Crossing the Threshold of Marketings Engagement Era(pp. 399-400). Springer International Publishing. Andrus, D.M., Norvell, D.W. and Ramnarayan, S., (2015). Distribution and Sales Management Strategies Related to International Involvement Levels. InProceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference(pp. 465-468). Springer International Publishing. Dong, M.C., Li, C.B. and Tse, D.K., (2013). Do business and political ties differ in cultivating marketing channels for foreign and local firms in China?.Journal of International Marketing,21(1), pp.39-56. Sidin, S.M. and Manrai, A.K. eds.,(2015).Proceedings of the 1997 World Marketing Congress. Springer. Koc, O.T. and Liu, J., (2014). 15 Evolution of the export marketing literature through Cavusgils seminal writings.Research Handbook on Export Marketing, p.334.